Content Strategy

  • Content Planning & Editorial Strategy

    Great content starts with a clear plan. I develop editorial calendars that align with your brand’s goals, seasonal priorities, and campaign timelines—ensuring every piece has a purpose and supports the bigger picture.

  • Creative Direction & Asset Development

    From concept to completion, I oversee the creation of brand assets that tell your story visually and verbally. This includes photoshoots, video production, graphics, and copywriting—all crafted to capture attention and drive engagement.

  • SEO & Content Optimization

    Beautiful content deserves to be seen. I optimize blog posts, product descriptions, and on-site copy to improve search visibility and attract high-intent traffic. This includes keyword strategy, metadata best practices, and ongoing performance analysis to keep your brand discoverable and competitive.

  • Multi-Channel Storytelling

    Your brand story should be consistent, yet adaptable, across every platform. I create content strategies that translate seamlessly from social media to email to your website, tailoring the message for each channel while maintaining a unified voice.

  • Performance Tracking & Optimization

    Content should be beautiful—but it should also work hard. I track performance metrics across platforms to see what resonates most with your audience, then use those insights to continually refine your content for maximum impact.

  • Content Guidelines & Brand Voice Development

    A clear, documented brand voice ensures consistency across all channels and team members. I create guidelines that cover tone, style, formatting, and visual direction, making it easy for your team (and partners) to produce content that feels on-brand every time.

Stories That Spark Connection

Content is more than what you post—it’s how you connect, build trust, and inspire action. I create content strategies that blend storytelling with strategy, ensuring every asset has a clear purpose and measurable impact. From editorial planning and creative direction to SEO optimization and performance tracking, I help brands produce content that works across every channel—capturing attention, driving engagement, and supporting long-term growth.