A Moon-Made Dreamer

I received my MBA from Harvard Business School with a concentration in corporate finance and sustainability. After working in the corporate marketing world as the youngest CFO in San Diego, I won the “Emerging Generation” award for San Diego business leaders under 30. Long story and two really freaking cute babies later, I found myself in the creative industry, and I never looked back.

Somewhere between scaling brands past $20M in revenue, managing multi-million-dollar ad budgets, and leading teams across creative, digital, and e-commerce, I realized my sweet spot is where creativity and data meet. I’ve since built a career helping baby and kid brands, lifestyle companies, and mission-driven businesses grow—balancing measurable results with marketing that feels human, memorable, and true to the brand.

My previous roles include heading up brand and editorial for Glitter Guide, a digital lifestyle publication with over 1.5M UVM, and serving as Marketing and Brand Director for beloved names like Briar Baby, Solly Baby, Rylee + Cru, Sakura Bloom, and more. In addition to these leadership roles, I’ve consulted for more than 50 brands in the DTC space—helping founders and marketing teams refine their strategies, scale revenue, and build brands people love. I’ve developed and executed 360° marketing strategies spanning brand, retention, content, and growth—driving results across Shopify, Klaviyo, paid media, organic social, and everything in between.

I run on a minimum of 6 espresso shots a day, always on ice. I only watch RuPaul’s Drag Race and Law and Order SVU, and I have a lifelong obsession and purest love for Dolly Parton + Freddie Mercury. I’ve played classical piano for over 20 years, but I have a soft spot for Harlem Stride. I’m the most introverted, socially awkward social butterfly you’ll ever meet.