Marketing That Feels Like Magic

Blending strategy, storytelling, and data to build brands people love—and remember.

I’m a marketing strategist and brand leader with over a decade of experience driving growth for DTC brands. My expertise spans brand marketing, retention strategy, content development, and performance-driven growth marketing—always with a focus on measurable impact.

I’ve led 360° marketing initiatives, orchestrated successful rebrands, designed high-converting retention programs, and built content ecosystems that strengthen brand equity. My work blends creative vision with analytical precision, ensuring strategies not only inspire but also deliver results.

I believe the most effective marketing is equal parts art and science—storytelling that captures attention, backed by data that informs every decision. My role is to help brands navigate both, translating big ideas into tangible growth.

When I’m not building strategies for clients, you’ll find me reading, playing with flowers, taking pictures, and exploring new creative projects—or running after my two young children, who are masters at keeping me on my toes.

How We’ll Grow Your Brand

  • Your online store should feel like an open door—welcoming, intuitive, and unmistakably yours. It’s where curiosity turns into trust, and trust becomes a purchase. For DTC brands, every detail matters: the clarity of your message, the flow of your navigation, the way your products are photographed and presented.

    With deep expertise in Shopify, UX, and digital marketing, I help brands create seamless shopping experiences that both captivate and convert. From refining site structure to optimizing product pages, I make sure your e-commerce presence works as beautifully as it looks—building loyalty, boosting sales, and reflecting the true value of your brand.

  • Crafting and executing 360° marketing strategies that align with your business goals. From rebranding initiatives to campaign concepting, I help brands stand out, connect with their audience, and grow with intention.

  • Designing customer-first retention programs—email, SMS, loyalty, and personalized touchpoints—that keep your audience engaged and coming back. Data-driven strategies meet a human-first approach to foster loyalty.

  • Driving measurable results through integrated acquisition campaigns, SEO, paid media, and conversion optimization. I help you attract the right audience and turn awareness into sustainable revenue growth.

  • Bringing your brand story to life with strategic content planning, editorial calendars, creative direction, and high-impact asset production. From photoshoots to blog posts, I ensure every piece connects and converts.